'Naya Hindustan' the COVID-19 Anthem Touches the Soul and Captures India's Unity in Diversity - Produced by Nihilent

The COVID-19 pandemic has created massive disruptions across the world. For the last two months, the lockdown in India has altered the lives of people- socially, economically and emotionally. Music Director Hitesh Prasad ideated the concept, scored the music and penned the lyrics of this song. Sung by leading singers Mahalaxmi Iyer ,Bhumi Trivedi, Toshi Sabri, Shraddha Pandit, including Hitesh Prasad lent their voice with Raju Shankar (Piano) and Glen Fernandez (Guitar). The video was directed by Kanishka Shankar and mixed and mastered by Tosif Shaikh. While music arranged and programmed by Raju Shankar and Sanjay Jaipurwale.The project was supported by Nihilent, as a part of its Nihilent Cares - CSR initiative.

As people embrace this new reality, it is also a time to reflect and ink a new future. With this unprecedented crisis, comes a great opportunity to heal ourselves, break barriers and blur boundaries and hasten compassion, empathy and togetherness. No doubt, this crisis has unified all, and it is time to showcase this unity amid diversity of caste, religion and creed is the need of the hour. This is the time to foster humanity, love and light.

In this backdrop, they curated 'Naya Hindustan' to visualize the new India. A country that is taming an invisible enemy. It's a tribute to the countless COVID-19 warriors, the unsung heroes and a billion plus people suspended on hope, united by courage and faith in humanity.

Quips L C Singh, Director & Executive Chairman, Nihilent, " Naya Hindustan is all about new India. It projects the idea of unity and harmony and the need for all of us to work as a collective. The video captures this essence and how this crisis has unified us all into much better human beings."

Says KV Sridhar, Chief Creative Officer, Nihilent, "Naya Hindustan is the anthem for new India. A country on the grips of COVID-19 pandemic, yet demonstrating unbelievable resilience, courage and hope in these testing times. Indeed a humbling experience to be part of this initiative."

According to Hitesh Prasad, " I wrote and composed this music video to primarily showcase the communal harmony and motivate people of this country impacted by COVID-19 and lockdown in many different ways. The key message of this video  I wanted to convey is my vision of ' New India'- a country that needs to rise above all our differences and be one in this hour of crisis. The lyrics capture this idea of peace, communal harmony, compassion and resilience to move forward. I also need to mention all the artists and singers in this video have done this as a purely social cause and thanks for Nihilent for supporting us with this initiative."

Let's create a Naya Hindustan.

About Us :

Nihilent is a global consulting and services company that uses a human-centred approach for problem-solving and change management. Nihilent's comprehensive range of expertise in customer research, process and technology enable newer heights of business performance.

Click Here to view Naya Hindustan!

EntNews Bureau

NODWIN Gaming Announces Season 5 of ESL India Premiership 2020

Registrations are open now! New games included - FIFA20, Clash of Clans and PUBG MOBILE 

India’s leading esports company NODWIN Gaming has today announced the launch of the 5th edition of its flagship tournament - ESL India Premiership 2020. Registrations for the seeding cup of the Summer Season are open.

Having successfully completed 4 editions of ESL India Premiership, NODWIN Gaming has added considerable zing to this property with changes like the addition of playoffs in between the sub-leagues, seeding cups for the new games and exclusion of Challengers Cup.

PUBG MOBILE, FIFA20 and Clash of Clans come in as new additions to the line-up of games, while, Popular FPS CS:GO has been retained. NODWIN’s social interaction polls revealed that the most requested games were PUBG MOBILE and Clash of Clans. The addition of FIFA20 widens the audience base by incorporating the first console game to the tournament. Clash of Clans, the fast-paced and easy-going strategy game is expected to attract larger participation and viewership. The online phase of the tournament will have two sub leagues - Starter Cup and Masters League. The broadcast of Masters League will begin on 1 June 2020.
“The Premiership comes in as an ideal getaway for gamers in lockdown. New games and a new format are in place to kickstart the season. PUBGM and Clash of Clans are certainly two of the biggest communities out there, and with FIFA20 we have made our first step towards making console games an integral part of the Premiership. The lockdown has pulled the shutter on all forms of sports competitions for the rest of the year, leaving esports as the only spectator sport being broadcasted live on a major OTT platform like Hotstar. I believe that the current scenario is a perfect springboard to mass consumption of esports entertainment,” said, Sidharth Kedia, Group CEO, NODWIN Gaming.

NODWIN Gaming in its efforts to build a complete esports ecosystem for the country has associated with multiple brands in the past. Entering the 5th edition, the Premiership has several brand partners joining the incredible journey. Continuing the association for the second consecutive year is the luxury automobile manufacturers Mercedes-Benz. OTT platform Disney+Hotstar resumes as the official broadcast partners. Energy drink Red Bull makes a comeback to the Premiership after a short break.

“The presence of active communities of the new games and the need to bring diversity into the league prompted us to renew the line-up of our competitive titles. What’s exciting about having new games on-board is that we get to work with a new bunch of talented players every time. While on the technical side of things, we are now well-versed in remote tournament execution to produce and broadcast seamless esports entertainment for our viewers. We are expecting a phenomenal response for the Summer Season,” said, Gautam Virk, Chief Operating Officer, NODWIN Gaming.

Registration is free of cost and requires an ESL play account to be created by the user for the titles CS:GO, FIFA20 and Clash of Clans. While PUBG Mobile participants can register through the SoStronk platform. Gamers above 16 can register for PUBG Mobile and CS:GO while the age limit for registration of Clash of Clans and FIFA20 is 13 years and above.

KEY REGISTRATION DATES:

PUBG: May 21-27
FIFA20: May 20 - 24
CsGo: May 21- June 13
Clash of Clans: May 21-24

Registration link: esl.gg/india

ABOUT NODWIN Gaming

NODWIN Gaming, South Asia's leading esports company, is an independent subsidiary of mobile gaming company Nazara Technologies. Formed in 2015, the India based company has since produced over 10,000 hours of gaming content, has been watched by over 100 million+ viewers and organized 100+ gaming and esports events.
Through its strategic partnerships with global publishers and partners including ESL, Valve, Blizzard and Tencent, NODWIN Gaming has introduced Indians to some of the best global experiences such as DreamHack, The India esports Premiership, Gaming merchandise, Gaming influencer management services.

Nodwin actively works with media broadcasters on offering Media Rights for its national and global properties for broadcast.

NODWIN Gaming builds and operates its own esports IPs and currently operates in India, the Middle East and South Africa.
 
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EntNews Bureau

India’s forthcoming DIY-Marketing Platform ‘InstaaPR’ announces Knowledge Sessions to decode Opportunities in the New Era

Business Leaders collaborate to boost the Start-ups, MSMEs and Entrepreneurs community.

InstaaPR, India’s forthcoming, no-touch, DIY-cost-effective marketing platform is organising an informative webinar on “How to redefine your sales strategies for the new era”. The webinar is intended to support small and medium enterprises to cope with the pandemic struck economy and keep the business cycles going. 

COVID-19 has altered the way companies operate, employees work & interact with customers and the external world. Moreover, the sales and marketing functions have also come to a standstill. The webinar will focus on these two areas as enterprises were impelled to explore effective ways of continuing their operations.

Taking the lead on this webinar, Sanjay Kher, President & Chief Business Officer, Oceanic Consulting will augment the sales and marketing processes to boost sales in these trying times. 

Moderating the session will be Rachana Chowdhary, CEO, InstaaPR, who will help deep dive the discussions through and help demystify information for immediate business use. “InstaaPR Webinars aims to deliberate upon the very basics of business and life, ground realities. We aim to make our participants feel enlightened and empowered after every session. We have observed that information overload and complex business processes as a way of the busy corporate infrastructure, is often restricting people’s thinking skills and creativity. We aim to deliberate upon the very basics with our participants, to thrive in the new normal.”

Sanjay Kher, President & Chief Business Officer, Oceanic Consulting says, “Times are tough, and businesses are struggling with finding the new normal in sales and marketing departments. With companies losing business, it's the right time to adopt an aggressive sales and marketing strategy and rebuild confidence in business.”

“In this webinar, we will not only discuss expert strategies to boost sales but also decode, some of them immediately available opportunities for the MSMEs, Start-ups, SMEs to benefit.”

Finding alternative sales strategies is of paramount importance in these trying times. Enterprises should think lateral and reinvest their resources in curating new sales and marketing tactics. This also is a great time to engage with existing clients and be truly invested in their success.

The webinar session is scheduled for May 21st, 2020 Thursday from 12 PM to 1 PM. 

Click here to Register now

To learn more about the partnerships, alliances with InstaaPR – DIY Marketing Platform, please write to support@instaapr.live

About Oceanic Consulting Group

Oceanic Consulting Group is a boutique consulting firm offering offer sales, marketing & growth advisory to SMEs & startup’s.  It offers advisory from a Single-Attribute Improvement to a 360-Degree Analysis of firm’s Sales & Business Performance". www.oceanic-group.net

About InstaaPR

InstaaPR is a premium automated digital & social news publishing platform, where we revolutionize the way PR functions. We provide you with an effective and efficient online reach to increase your online presence. www.instaapr.live

MPL Launches India's First Indigenous Shooter Game Rogue Heist

India’s largest mobile gaming platform Mobile Premier League (MPL) has partnered with Mumbai-based game developer Lifelike Studios to launch Rogue Heist, India’s first indigenous multi-player online shooter game exclusively on the MPL app, ahead of other platforms. Rogue Heist is developed by Lifelike Studios and backed by Bollywood Actor and Producer Arbaaz Khan and Time2play Gaming Studios. 

Rogue Heist is one of the first multi-player Esports on the MPL platform and will see users face off against each other, with cash prizes for grabs for each battle and tournament. MPL currently has over 40 games on its platform. 

The idea behind Rogue Heist is to create a unique experience of a heist, which is intense, engaging, and fun in a truly competitive real-time multiplayer environment. 

The game mode on MPL is Rogue Heist-BRAWL - a super-fast, action-packed Esport mode. Each game lasts only seven minutes in which 10 players are pitted against each other to steal the maximum amount of money. Here, the players get the real feel of a heist, yet come out top gainers based on their individual performance. Based on the leaderboard, top players will win cash prizes on MPL, making it a virtual cash heist with real money for takes. 

Commenting on the launch, Shubh Malhotra, Co-founder, Mobile Premier League, said, “Rogue Heist is a very exciting and engaging game and we are glad that it is launching exclusively on MPL, even before the Google Play Store. The graphics, gameplay, and the overall experience is top-notch and our users are going to have the time of their lives, participating in a virtual cash heist. Lifelike Studios has done a great job optimising the game for our platform and we look forward to working with them to take Esports to all corners of the country.” 

“MPL has been our first choice for collaboration from the beginning. With the opportunity of exclusively launching on MPL (for real money awards), I am happy that we overcame many challenges by deep collaboration between both our teams. The biggest challenge was to reduce the size of the game from 1.5 GB to 450 MB for MPL users while still being able to provide the true Rogue Heist experience. As this is a live game, we plan on providing constant updates to keep MPL users engaged,” said Ashish Beuria, CEO, Lifelike Studios. 

“Rogue Heist will be a game changer, which is made in India. Our team is really excited and happy to launch the Esports version of Rogue Heist on MPL, as it gives us the opportunity to engage with their massive playerbase and geographical reach all over India and Indonesia, while at the same time providing an exciting, edge-of-the-seat shooting game experience to MPL players,” said Bollywood Actor and Producer Arbaaz Khan. 

About MPL

Founded in 2018, MPL is India’s largest Mobile Gaming and Esports platform. It has grown to over 40 million registered users and currently has over 40 games, including titles like FreeFire and World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. 

EntNews Bureau

Dhanvarsha Offer This May on KhelPlay Rummy

KhelPlay Rummy will infuse life into May with the Dhanvarsha Offer. This offer is for all the online rummy enthusiasts, the heart of the offer being - Play More to Win Real Cash.

The overall prize for this offer is Rs. 2,50,000, all of which is withdrawable. This offer will run throughout May, where the highest wagerer in the respective category gets the 1st Prize.

The three categories are based on the amount wagered over the month of May. The first category is where the wagering amount should be more than Rs. 20 Lacs. In this category, there will be only one winner who will take away the prize of Rs.1 Lac. In the second category, the wagering amount must be between Rs. 5 Lacs to Rs. 20 Lacs. There will be five winners in this category; the first-ranked player will win Rs. 50,000, the second-ranked player will win Rs. 30,000, the third-ranked player will win Rs. 20,000, and the fourth-ranked and fifth-ranked player will win Rs. 15,000 each. In the third and last category, the wagering amount must be between Rs. 1 Lac to Rs. 5 Lacs. This category will also have five winners; the first-ranked player will win Rs. 7,500, the second-ranked player will win Rs. 5,000, and the third, fourth and fifth-ranked players will win Rs. 2,500 each.

The amount being withdrawable, the winner can take the cash and use it as he/she wants. The offer is valid only for first-time deposits in May. The minimum wagering amount to qualify for this offer is Rs. 1 Lac.

This is a great opportunity for all online rummy players to make use of their leisure time and win withdrawable cash by using their Rummy Skills. With withdrawable Rs. 2,50,000 on offer, no rummy player will want to hold back.

As is the case always, online rummy players are going to have an array of tournaments and offers throughout the month on KhelPlay Rummy. Rummy players can have a look at KhelPlay Rummy's Promotions page for detailed information on these offers and their terms & conditions by using the following link - https://www.khelplayrummy.com/promotions. 

About Khel Group 

Khel Group is a popular gaming company that offers Rummy and Fantasy games. They attract gaming enthusiasts from all age groups with high level skill based online games. They believe in transparency, high quality, confidentiality and trusted user experience.

Khel Group offers its Players every possible format of Indian Rummy games like 10 Cards Rummy, 13 Cards Rummy, 21 Cards Rummy and 27 Cards Rummy. Along with Rummy, they are now all set to rule the field of Fantasy Cricket.

Website: https://www.khelplayrummy.com/

Facebook: https://www.facebook.com/KhelplayRummy/

To Register, please visit: https://www.khelplayrummy.com/promotions

EntNews Bureau

#BeApp Partners With Coca-Cola to Launch Coke Studio Sessions

Katy Perry, Bebe Rexha, DJ Khaled, Steve Aoki and More Kick Off 60 days of Live Music Streaming for Fans Around the World

#BeApp, a new live music streaming platform, and Coca-Cola today announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.

Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.

Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
 

•  In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.

• Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.

•  Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.

• Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.

• Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support COVID-19 relief efforts.

“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”

The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicked off this morning at 4:30 AM IST. Re-Runs of live content will air at 8:30 PM IST. Additional artists will be announced across Coca-Cola and #BeApp social channels.

“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”

Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support COVID-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to COVID-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.

“The American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”

Fans will be able to join the livestreams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola YouTube and Facebook.

About #BeApp
BeApp is a new social streaming platform that democratizes access to the world's best artists, performances, and music moments live. BeApp brings the world’s most loved artists directly to homes, creating a global virtual living room. Free to download, the app lets you tune into a number of one-of-a-kind immersive experiences you would find at a concert or festival. Founded by tech industry veterans Ray Smith and Ross Mason the platform adds a gamified social layer to live streaming where fans can directly interact, shop, donate, and connect with their favorite artists creating a series of music defining moments with artists such as Katy Perry, Steve Aoki, Skrillex and DJ Khaled.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

About The Coca-Cola Foundation
The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company. Since its inception in 1984, The Foundation has awarded more than $1 billion in grants to support sustainable community initiatives around the world. For more information about The Coca-Cola Foundation, please visit: https://www.coca-colacompany.com/foundation

About the International Red Cross and Red Crescent Movement
The International Red Cross and Red Crescent Movement is the world's largest humanitarian network. It is neutral and impartial, and dedicated to preventing and alleviating human suffering, protecting life and health, and upholding human dignity especially in armed conflicts and emergencies such as health crises and disasters. The Movement is composed of 192 national Red Cross and Red Crescent societies, the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross.

EntNews Bureau