Parle Agro signs on Varun Dhawan as National Brand Ambassador for SMOODH dairy

Rolls out quirky TVC with Dhawan in a dual role showcasing two flavours of SMOODH~

National, August 24, 2021: Parle Agro, the largest Indian beverage company has signed on mega-star and youth icon, Varun Dhawan as its national brand ambassador for its disruptive new dairy offering – SMOODH - a high quality and premium range of flavoured milk products. The immense popularity of the actor, deep-rooted in the hearts and minds of consumers across India will help maximize reach and awareness of the new product offering.


Parle Agro has released a fun and quirky new ad film for SMOODH featuring brand ambassador Varun Dhawan in a double role. With SMOODH available in two delicious flavors, Chocolate Milk and Toffee Caramel, the dual personality of Varun Dhawan represents the two flavors of SMOODH. In the fun film, audiences will get to see ‘Chocolate Varun’ and ‘Toffee Caramel Varun’ in a ‘smooth’ dance-off challenge in two different SMOODH worlds. The TVC reinforces SMOODH as a brand that clearly provides the benefits of drinking the delicious and wholesome milk based beverage as an alternate to less healthy options. Even the catchy ‘Ohhh sooo Smoodh’ jingle drives this message.

 


Commenting on the association, Varun Dhawan, the brand ambassador said, “I’ve had a long association with Parle Agro which makes me all the more excited to be a part of the launch for their new beverage, SMOODH. Being health-conscious is one of the key elements in my everyday busy schedule. SMOODH fits in perfectly as it works as the best alternative to calm my hunger-pangs.”


SMOODH is a high quality and premium range of flavoured milk products that is silky, wholesome and delicious. Made combining the finest quality ingredients and the goodness of milk, this drink is sure to become a new favorite of consumers across all age groups. It is the only flavoured milk beverage in the market in 85 ml Tetra Pak and priced at Rs. 10.


Watch Varun Dhawan play a double role in the new TVC for SMOODH in the link below:

YT link: https://www.youtube.com/watch?v=Azj-BARKXHQ




About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B-Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.

MS Dhoni Dons the Retro Jersey Look for Zed Black Agarbatti's Latest TVC

Conceptualized by Oberoi IBC & directed by Farah Khan, this integrated campaign aims to get India praying to the mantra #prarthnahogisweekar

New Delhi, Delhi, India

Former India Captain Mahendra Singh Dhoni’s picture in the retro Indian jersey took social media by storm early this month. As soon as it was shared on Instagram, the fans and followers couldn’t keep calm after watching the legendary wicketkeeper-batsman in the retro jersey. The wait is finally over.

Zed Black, one of India’s largest incense sticks manufacturer has launched its new campaign which will have their brand ambassador Captain Cool, MS Dhoni in a conversation with his audience reminiscing his demeanor and motivating approach towards youth of the country. Zed Black will soon unleash its biggest-ever lineup of star-studded brand commercials which are aimed at targeting consumers across the nation and giving Zed Black the opportunity to engage the youth for the cause of PrarthnaHogiSweekar. Along with the existing celebrity ambassador, Bollywood Superstar Hrithik Roshan for Manthan Dhoop, Zed Black will continue to emphasize its hold on the Indian agarbatti sphere. Conceptualized by Oberoi IBC, this integrated campaign for Zed Black 3-in-1 Agarbatti aims to get India praying to the mantra #prarthnahogisweekar.

Dhoni announced his retirement from international cricket on 15th August last year and since then his popularity around the world has not diminished. The boy from Ranchi, who made his ODI debut in 2004, who changed the face of Indian cricket with his calm demeanor, sharp understanding of the game, and astute leadership qualities is still reigning the hearts of cricket fans as the pictures in the retro jersey are spreading like wildfire.

Ankit Agrawal, Director & Partner, MDPH shares, "Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope & positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni's fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August."

Choreographer-filmmaker Farah Khan has directed Indian cricketer MS Dhoni for this commercial. The legend also got a new ‘faux-hawk’ cut which also became a topic of discussion on social media by celebrity hair stylist Aalim Hakim. Ace photographer Daboo Ratnani has wonderfully captured all of Dhoni's looks for the TVC campaign.

“It’s Zed Black’s journey of hope, success, prayers and innovation that drew me to the brand. To be the face of a brand that sends out a beautiful message like PrarthnaHogiSweekar, giving people hope and strengthening their beliefs is what resonated with me. Their new campaign is inspiring and motivating,” said MS Dhoni.

"Zed Black, has gone beyond just the advertising jingle, with the latest extension of its flagship ‘Prarthna Hogi Sweekar’ campaign being commissioned into mini-shorts indicating the thought that prayers will be answered. The new campaign with MS Dhoni has a moral underpinning that reflects the importance of family praying together, workplace worship, community prayers, the simple love of imparting the habit of praying amongst kids and love for the country," shared Anshul Agrawal, Director & Partner, MDPH.

Speaking on the TV Campaign & roping in MS Dhoni, Ad Film Director & MD, Oberoi IBC India Pvt. Ltd., Anand Oberoi said, "I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for PrarthnaHogiSweekar.”

Dhoni TVC Youtube Link:

www.youtube.com/watch?v=Wdt-KoHatVk.

Since its inception in 1992, Mysore Deep Perfumery House with, its flagship brand Zed Black 3-in-1 is amongst the key players in the organized agarbatti sector providing highest quality range of agarbatti, dhoopbatti, dhoop cones, dhoop sticks, essential oils, hawansamagri and more accounting to a vast range of over 1200 products. MDPH has extended its arm with enormous consumer reach in the Indian household with established brands like Zed Black 3 in 1, Manthan Dhoop&Dhoop Sticks, Manthan Sambrani Cups, Arij, Aarogyam Camphor, Zed Black Pineapple, GauvedSambrani Cups, Parfum, Panchdeep, Duva & more.

Today, its flagship brand Zed Black processes over three crore incense sticks, selling 15 lakh packs every day. The brand today is one of the top 3 agarbatti manufacturers in the country. The company also has set a strong global footprint with exports to 30+ countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia etc in 6 continents.

Azaad - India's First Rural Entertainment Channel Announces Exclusive Digital UnionShip with MX Player

Mumbai, Maharashtra, India

Amidst an explosion of incredible content and an ever-expanding, large, and diverse Indian Consumer base India’s First Premium Rural Entertainment Channel, Azaad and India’s leading entertainment super app MX player announce a strategic partnership to enable exponential growth and bring together the linear, rural, and digital worlds together. With the strong belief in the ‘power of engaged connections’ and the aspiration to meet its viewers at their doorstep, Azaad and MX Player are all set to reach out to the Indian diaspora with new stories embedded in the rural fabric and culture. Beginnen Media recently launched Azaad with its premise being ‘People First. Rural First’. MX Player, with its large and diverse audience of over 200 million monthly active users believes in ‘everytainment’ and caters to its audiences with varied entertainment palettes. This unique business move comes as a strategic content UnionShip for both brands. In an industry, where the norm is that of media conglomerates repurposing their linear content for their Over-the-top (OTT) platforms, this is the first partnership where two standalone entities have come together to leverage their strengths, create unique content, and reach wider audiences. Azaad will soon add to its repertoire original content, besides the syndicated content that is currently on air.

In recent years, OTT platforms and TV penetration had already begun changing the way the world consumed content. The pandemic and the resulting lockdowns accelerated that process manifold. According to a recent PwC report, India is currently the world’s fastest-growing OTT market and is set to become the sixth-largest around the globe by 2024. Providers with the most unified viewing and search experiences will see growth. In the post-COVID world, people will prioritize their spending which will result in more freely available and easily accessible models in the long term. OTT and television will not be competing mediums but will co-exist and enable in transition for family home audiences who enjoy cohesive viewing and also offer the same entertainment experiences to audiences to enjoy content on-the-go.

Beginnen Media’s Managing Director, Bharat Kumar Ranga, says, “The UnionShip with MX Player offers a seamless consumer experience on both mediums as we attempt to be innovators at the intersection of TV and digital. Azaad is for people with rural mindsets where people access entertainment on both TV and internet. We needed to find a right anchor that compliments Azaad on the internet. MX Player immediately aligned to our vision as we share a commonality of consumer centricity that will assist us with our expansion goals for Azaad and MX Player. MX valued our idea and intent and Azaad loved their youthfulness, vigour, hunger for growth and uncanny consumer centricity. For consumers, MX and Azaad will appear like one common platform. This reflects Beginnen Media’s entrepreneurial spirit and dedication to using our experience of innovation as the roadmap for propelling the industry forward to an all new way of doing business.”

Elaborating on the same, Karan Bedi – CEO, MX Group said, “In an industry first, this association will transcend traditional TV and digital OTT to drive synergies and foster growth for both players, by creating innovative new content and catering to a larger audience set. As a platform that can reach consumers at every touchpoint, this strategic partnership with Azaad is sure to entertain the masses and drive more engagement for both brands.”

Rachin Khanijo, Beginnen Media, Chief Marketing Officer adds, “We believe that this distinct UnionShip with MX Player will surely be the best manner in which two standalone brands together will unlock the power of TV and OTT in an integrated manner by leveraging synergies to reach and engage with maximum viewers. We have approached this association creatively as well as strategically to ensure that there’s a strong audience fit and have planned on scaling it with projected metrics of what TV and digital is expected to deliver – both at an attributed and holistic level.”

Mansi Shrivastav, SVP and Head – Content Acquisitions & Alliances, MX Player concluded saying, “This unique UnionShip compliments MX strategically - adding many hues of entertainment to our diverse content offering and bringing with it fresh, young, and new flavours reflecting the ethos of today's rural Indian fabric. With this distinctive slate, we are well poised to cater to every palette and are excited that this association with Beginnen Media's premium heartland entertainment channel Azaad will enhance viewership and aid market expansion.”

Stay tuned to this space to learn of the original content that will soon air on Azaad and stream for free on MX Player.

About Beginnen Media

Beginnen Media was launched in October 2019 and is headquartered in Mumbai. Beginnen, as the name suggests, is the German word for ‘Commencement of Something New’. The Vision of the organization is to pioneer a ‘People Specific’ range of products and services. It aspires to create total consumer experiences by connecting with them through powerful stories tailor-made for the rural mass and gradually be at every touchpoint that they are available at. The people-centric philosophy that defines Beginnen Media is a set of guiding principles to build long-lasting customer relationships. Its mission is to develop innovative, authentic, creative entertainment experiences and related multi-media products. Innovation is a strategic value at Beginnen Media and a fundamental part of its corporate culture. It believes in the power of collaboration and its core values include People Focus, Inclusion, Diversity, Empathy, Market Focus, and Accessibility.

About Azaad

The first offering from Beginnen Media is Azaad, India’s ‘FIRST Premium Hindi Entertainment Channel that will feature Content Exclusively for the ‘Rural Mindset’. Azaad is available on DD Free Dish and select Distribution Platform Operators (DPOs) in the heartland markets from May 2021 with the premise of being ‘People First. Rural First’. It features different genres of Drama, Action, Romance, as well as entertaining movies and Kids’ content.

Azaad is available on DD Free Dish Channel No 36.

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About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active Users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music, and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs. of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV, and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament-style slew of hyper-casual mobile games is now available across its Android and iOS apps. MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform with over 150m MAU that offers a wide variety of short-form content and creation tools across genres that is home to the largest number of 48Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

Web: https://www.mxplayer.in/

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India’s largest fit-tech company, OneFitPlus, signs Kiara Advani and Sidharth Malhotra as Brand Ambassadors

●   Kiara Advani and Sidharth Malhotra known for their fitness and disciplined regimes, will be promoting OneFitPlus across digital platforms

●  Company launches an aggressive social media campaign where both the actors will be seen talking about their personal fitness secrets and mantra to stay physically and mentally fit

●  This is OneFitPlus’s first celebrity engagement 

Hyderabad, 16th Aug, 2021: OneFitPlus, India’s largest fit-tech company, deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed Kiara Advani and Sidharth Malhotra as its brand ambassadors. Kiara Advani and Sidharth Malhotra are youth fitness icons and have built their place in Bollywood through talent, grit, determination and rigour.

In a sector where technology and services have been low, OneFitPlus has taken the leadership position with over 1,50,000 customers by provisioning pan India active post sales service, connected gaming and connected personal trainers where customers across India can compete with each other in real time using their RPM Fitness or Fitkit Treadmill or Spin Bikes. 

Mohit Mathur, Founder & CEO, OneFitPlus, says “At OneFitPlus, we’re committed to our message of “Make Fitness Fun”. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid - helping and training India to get Fit.” 

The Brand Ambassadors will be seen promoting OneFitPlus personal fitness programs and the entire line up of exercise machines across digital platforms. The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner. 

Kiara Advani, Actor, says “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The Pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.” 

Sidharth Malhotra, Actor, says, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone."

OneFitPlus was launched in 2017 and offers services across the fitness and wellness spectrum. From smart home-fitness equipment, live classes, fitness gaming app taking care of direct workout needs to nutrition experts. OneFitPlus app has over 1.5 lakh users and 85k downloads on its health apps. 

About OneFitPlus

Founded in 2017, OneFitPlus is a Fit-tech company promoting holistic health & wellness. OneFitPlus, one of the early entrants in the Indian connected fitness segment, has emerged as the largest fit tech company that operates with a philosophy of making exercise sports-like and help people achieve their fitness goals in a fun & easy manner. They provide smart home-fitness equipment, live streaming sessions, fitness gaming, nutrition experts and a rewards program to make fitness accessible and enjoyable.