Sports legend Sachin Tendulkar invests in Spinny

 Joins as captain of Squad Spinny – which aspires to provide quality cars to every Indian household.Master Blaster believes the right values will help Spinny achieve excellence

National, 17 December 2021: Spinny, the pioneering full stack online-to-offline user car retail platform, has partnered with Indian sporting legend Sachin Tendulkar. Sachin is a strategic investor in the company, as well as lead brand endorser. The association with Master Blaster marks another chapter in Spinny’s commitment to young Indians in the realization of their dreams and aspirations by serving simple and delightful car buying and selling experiences.

Sachin Tendulkar is renowned for consistently performing at the highest level, while maintaining the highest levels of integrity. Aiming to inspire young Indians with a similar value system, Spinny has chosen to work with the universal role model who stands for performance, resilience, and continuous improvement.

Speaking about the association, Sachin said - “Our country is becoming younger and our ambitions bigger. Entrepreneurs of today are creating solutions that cater to this ambition. I am very happy to be associated with Spinny – a team which aspires to create solutions the right way. The team has adopted timeless values to achieve excellence in their business – trust, transparency, and integrity. I am now a part of this family, and together we hope to keep getting better every day in everything we do”.

Welcoming Sachin Tendulkar onboard as the captain of #SquadSpinny and as an investor, Niraj Singh (Founder & CEO) said, “His life and journey stand as a beacon for the values of tenacity and determination in the face of challenges. We strive to instill these abilities in everything we do and Spinny’s outlook to solve real customer problems. Having him onboard with Spinny is absolutely heart-warming, and we are proud to welcome our newest captain of Squad Spinny, Sachin Ramesh Tendulkar.’’

Earlier this year, the brand announced its association with PV Sindhu, a believer and supporter of Spinny’s value-system who has demonstrably walked the same path of method and resilience with resounding success. Through the coming year, alongside other celebrated Spinny customers, Squad Spinny’s appointed captains will lead a series of marketing initiatives focused on realizing the aspirations of a billion car dreams.

 

Indian Terrain launches a collection of sustainable clothing for men; Marks MS Dhoni’s first ever green fashion endorsement

  Over 50 products added to the existing wide range of collection 

Bengaluru, 18th November 2021: Indian Terrain, a leading men’s high street fashion brand today announced the launch of a new line-up under its Sustainable Fashion collection right in time for the festive season. Marking MS Dhoni’s first ever green fashion endorsement, the collection features the uber-cool cricketer sporting a wide range of casual, sleek and well-fitted clothing that are ethically manufactured by the brand. Indian Terrain, renowned for its ethical practices and sustainable fashion, has introduced through an endorsement with MS Dhoni in order to spread awareness among consumers about the under-developed sustainable farming practices and environmental impact of their buying decisions. Ranging from t-shirts, trousers to shirts, the new line-up has a piece of clothing for every man and can be purchased from offline retail stores and also its in especially curated online store - here.

 

Commenting on the occasion, Mr.Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited, said "We are happy to be further strengthening our commitment towards becoming India’s first retail fashion brand that offers sustainable clothing options for consumers who are moving towards green fashion. To have a personality like MS Dhoni as the face of the campaign is indeed a reassuring movement as we are confident that more consumers will become mindful of their buying decisions and its impact on the environment. With the addition of a new line-up, our sustainable portfolio will witness an increase in not just product range and reach but also in adoption right before the festive season. We are sure that with MS Dhoni on board our sustainable collection will pick up pace and contribute nearly 15% of the festive season sale this year.”

 

We have joined forces with Fair trade India to create an exclusive sustainable fashion line that helps protect the environment, as well as to empower Fair trade farmers, reaffirming our brand’s 20-year commitment to provide the best-in-class quality garments to customers while also giving Indian them sustainable fashion options and informing them about the raw materials and the process that goes behind their purchases with us. We are happy to have MS Dhoni on board for this campaign, and have someone of his stature help us magnify what we believe in and stand for”

 

This move comes as a response as part of a wider rise in demand for clothing brands to provide more sustainable options at an affordable price point. This is the brand’s first full-fledged collection in this line after the success of their initial experimental ‘Earth Khaki’ line that featured in their Summer 2020 collection. Indian Terrain is now looking at adding 50% of  collection under the sustainable fair trade banner within the next 5 years. The prices are similar but Indian Terrain supports organic farmers getting a fair price and thus pays a premium for produce from farmers practising sustainable farming practises

Dubai set to take centrestage as India meet Pakistan in ICC T20 World Cup on Sunday

19 sports events will take place in Dubai this weekend, including the region’s first TieBreak Tens tennis tournament on Friday at Coca Cola Arena

DUBAI – The eyes of more than a billion cricket fans will be fixed on Dubai this weekend when neighbours and traditional rivals India and Pakstan square-off on Sunday in a Super 12 match of the ICC Men’s Twenty20 World Cup here at Dubai International Stadium.

India and Pakistan will take centre-stage a day after England, the reigning 50-over world champions, and West Indies, the reigning and two-time T20 World champions, get the Dubai-leg of the World Cup started on Saturday.

Tickets for the India and Pakistan match, which has become a rarity due to a halt in the bilateral cricketing ties between the two sides, have long been sold-out and organisers are expecting a never-seen-before atmosphere at the stadium.

The Dubai International Stadium, which hosted the final of the 2021 Indian Premier League on October 15, will host 12 matches of the ICC Men’s Twenty20 World Cup, including the final on November 14.

Tennis fans, meanwhile, can enjoy the exciting new format of their sport when the Tie Break Tens Dubai Presented by Zone takes place at the Coca Cola Arena on Friday. Fans will see world tennis’ top entertainers like Frenchman Gael Monfils, British No2 Dan Evans, US star Taylor Fritz, and German Dustin ‘Dreddie’ Brown compete for the prize purse of AED 500,000.

The Hamdan Sports Complex, meanwhile, is hosting the American Swimming Coaches Association’s first training course in the Middle East and North Africa region. The 1st ASCA Middle East Swimming Coaches Conference, which is taking place from October 20 to 25, is supported by Dubai Sports Council and organised under the patronage of UAE Swimming Federation.

The six-day conference, which is being described as the strongest and most important course for swimming trainers in the region, will cover all five levels of ASCA’s courses for swimming coaches. Chad Onken, ASCA’s Director of International Clinics and CEO and Co-Owner of Virginia-based Quest Swimming, will be sharing 20 years of experience at the conference and providing participants with his insights.

Hamdan Sports Complex will also host the Hamilton Aquatics Short Course championship on October 22-23. The championships will feature competitions in seven different age categories for male and female : Under-9, 10yrs, 11yrs, 12yrs, 13yrs, 14-15yrs and 16-Above.

The GEC Tech+ Championship 2021, the IT industry’s first corporate multi-sports challenge, will also continue this weekend, for its second week of competition. The Championship, which is seeking to challenge participating corporates to excel as a team, will see more than 3,000 participants compete in 15 different sports activities. The men will compete in football, Cricket, golf, tug of war, team building, athletics, cycling, swimming, badminton, table tennis, tennis, fitness challenge, bowling, volleyball, and basketball, while the women will compete in golf, tug of war, team building, athletic, cycling, swimming, badminton, table tennis, tennis, fitness challenge, bowling, volleyball, and basketball.

More than 1,000 runners are expected to take part in Friday’s Dubai Festival City Half Marathon, which offers participants four distances to choose from: 21.1km, 10km, 5km and 1km. Similar numbers of participants are also expected for the Grit+Tonic Triathlon, which takes place on Friday in Al Mamzar.

The World Corporate Champions Cup 2021, International Federation of Corporate Football’s global annual championship that brings together champion corporate teams from around the world, will take place at Inspiratus Sports District in Dubai Sports City, from October 22-24.

The other sports events taking place in Dubai this weekend are the Stryx Padel Tournament at Swiss International Scientific School in Al Jaddaf; Aqua Yoga, which requires participants to perform asanas in water, at India Club; the AED 25,000 UAE Badminton Tournament 2021, which is being organised jointly by The Racqueters badminton club and Cosmos Badminton Academy at the Towheed Iranian School on Meydan Road, Al Quoz 1; Bad’Oween 2021, the Badminton Halloween Challenge, which is taking place at the Phoenix Sports Academy in Al Quoz, the Emaar Marina Table Tennis Tournament on the Marina Promenade’s squash courts.

Erada Center for Treatment and Rehabilitation will celebrate World Mental Health Day with the Erada Cycling Race on Friday on Deira Island; Seven, the premium holistic facility in Al Quoz, will host a CrossFit Throwdown for ladies on Friday; Dubai Offshore sailing club will host Heat 1 of the 43ft Dubai Traditional Dhow Race on Saturday. The Salsa Boxing Night, meanwhile, will take place at Conrad Hotel on Saturday night.

Numero Uno launches its AW’21 Collection ‘RECONNECTED’ with Actor “Jim Sarbh”

As the season begins, a changeover of wardrobe becomes a must do. Numero Uno-India’s indigenously manufactured denim label this season satiates the appetite of the millennial, looking for something unique, expressive and youthful in its AW’21 Collection. In line with its creative vision, the brand embraces stylish outdoor casual wear styles creating a new urban uniform.

Themed as ‘Reconnected’ - The collection offers a new wave of design that breaks the rules of tradition and design codes and focuses on “Conscious Clarity” and “Adaptive” Spirit. A balanced amalgamation of fashion and functionality that compliments an analogy between youth and adult aesthetics, this latest AW’21 collection showcases an interesting blend of core, casuals, active wear and Espana.

The emotion of Reconnecting in person with humans and the outside is celebrated with a colour mix that is optimistic and reassuring. The collection comes in a plethora of colours, with a fresh mix of Pastels, Bright and Neutrals put together, exuding hope and happiness for this Autumn Winter. A retro sports influenced collection mixed with architectural precision, outdoor utility gear, geometric patterns, loungewear brings a whole new vibe to the styles. From different patterns and prints to Logo tees, Graphic sweatshirts to several new aged fabric blends; the collection employs a sundry of trendy and utilitarian outfits for men.

One of the new introductions to NU’s Fall Winter 2021 line is the coordinating sets. Sweatshirts designed to pair with Joggers in transeasonal colours designed for our N1 Active segment. The collection has an urban protective comfort with utilitarian details and aesthetics.

The key highlights of the collection are the sustainable line of denims consisting of waterless jeans created using advanced laundry tech involving use of Ozone, Laser & nature friendly chemicals & minimal water consumption & wastage , making these denims environment friendly. Further the collection comprises denims made from new age blended fabrics which are conscious as well as extremely comfortable to wear.

Speaking at the launch,Actor Jim Sarbh commented, “It feels great to launch Numero Uno's Autumn-Winter collection, which is one of the most admired jeanswear brands in the country. When it comes to choosing the right style of jeans, I always preach one rule that comfort is the key and Numero Uno's autumn collection is the most comforting and stylish at the same time. Their denim jackets are so cool and youthful that I have myself fallen for them and can’t stop myself from trying those pieces. The best thing about Numero Uno is, it’s a homegrown denim brand with the most international style and feel, truly impressive!”

ElatedMr. Jaiwant Singh Dhingra, Chief Business Development Officer, Numero Uno added, “Numero Uno is absolutely honoured and delighted to be associating with Jim Sarbh who’s one of the famous style icons amongst millennials. With him on board with us for our Autumn-Winter collection launch, we’re confident in our new designs that will break the rules of tradition and design codes. He’s definitely in sync with our AW collection values that focuses on ‘conscious clarity’ and ‘adaptive spirit”.

https://www.numerounojeanswear.com/
Numero Uno stores in Delhi/NCR, U.P, J &K, Punjab & more

About Numero Uno:

Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion Clothing Co., the Flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno Jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Recognized as a fashionable wardrobe brand, Numero Uno Jeanswear has been coveted many awards. Apart from its existing domestic operations, the brand is seriously looking at licensing arrangements in international markets. Today Numero Uno Jeanswear has leaped ahead and over a short period of time has matured to rub shoulders with International brands.

For more information visit: http://numerounojeanswear.com

Parle Agro redefines Boldness with new Brand Ambassador for B Fizz, Arjun Kapoor

 

National, October 07, 2021: ‘Be Bold, Be Brave’ is the motto of Parle Agro’s exhilarating malt flavoured fruit drink, B Fizz. A pioneer in India’s beverage category, the company has struck yet again with an edgy new ad campaign for B Fizz and rugged new face for the brand, Arjun Kapoor. Unveiling the new ambassador-drink duo, Parle Agro evokes a sense of fearlessness and boldness with B Fizz.

 

Launched in the midst of the pandemic last year, Parle Agro’s exciting addition to the sparkling fruit drink category, B Fizz has seen extraordinary success. As per secondary data research, within a year, B Fizz alone has led the growth of the malt flavoured fruit drink category by nearly 10 times on account of its ever increasing demand. Also, by disrupting the category due to its unique taste and price point of Rs. 10 for 160 ml SKU, Parle Agro has not only sold close to half a billion units in a year, but also became the fastest growing malt flavoured fruit drink brand in India.

 

“In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.” opined Nadia Chauhan, Joint Managing Director and CMO, Parle Agro. 

 

B Fizz is characterized as a dynamic drink for the bold, and for those who look for newer experiences and challenges. The unmistakable red and white packaging coupled with its unique taste appeals to consumers of all age groups and can be consumed at any time of the day. Whether it is Diwali, New Year’s, or a house party, B Fizz is the party-starter that will make you feel fearless but also won’t blur out memories you most cherish. The malt flavoured fruit drink offers a unique taste and fizz that is perfect for consumers who prefer non-alcoholic beverages.

 

Commenting on the campaign for B Fizz, Ms. Chauhan said, “Parle Agro takes pride in being a pioneering beverage brand that is not afraid to take risks to meet and exceed expectations of our customers. With B Fizz, we wanted to tap the audience that is bold, loves to take risks and seeks new experiences. In our latest ad for B Fizz, we have captured this very sentiment through the imagery which is bold and edgy.”

 

Speaking on appointing Arjun Kapoor as Ambassador, Ms. Chauhan said, “Arjun Kapoor is the perfect choice to represent the ‘bold’, ‘unique’ characteristics of B Fizz and we are elated to have him onboard as the ambassador for the brand. Just like Arjun’s personality, B Fizz too holds a strong distinct character that cannot be compared to another. The refreshing duo is sure to drive reach and build greater visibility for the brand and make B Fizz an easy pick for beverage consumers across India.”

                                                                                                       

Speaking on his association with Parle Agro, actor Arjun Kapoor said, “I’m thrilled to be representing a unique, bold and revolutionary drink like B Fizz. There are times when a brand’s ideologies and your own personality harmonize perfectly, and my association with B Fizz is simply that. Shooting for the ad was a great experience especially because the brand’s approach to advertising is so unique. I’m excited to be a part of Parle Agro’s vision for the brand and look forward to being part of their growth journey.”

 

                                                                                 

Please find below the link to Parle Agro’s new B Fizz TVC:

Youtube link: https://www.youtube.com/watch?v=aAsvY9TYEk0 

 

 

About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices.  This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.

Dish TV India launches female-centric active service ‘Women’s Active’ for its DishTV and D2H subscribers

Partners with FTC Talent Media & Entertainment. The new service to focus around fashion, beauty, home décor, and health & wellness

New Delhi, September 29, 2021: Expanding its portfolio of value-added services, Dish TV India Limited, India’s leading DTH Company, launched the ‘Women’s Active’ service on 21st September 2021 in partnership with FTC Talent Media and Entertainment. Aimed at today’s women, who juggle multiple roles, Women’s Active has specially curated programming centered around fashion, beauty, home décor, health, and wellness. The service is available on both its DTH platforms DishTV & D2H.

The ‘Women’s Active’ service is a one-stop destination for today's women, who want engaging, informative content on a wide range of areas from mental and physical health, to be up to date with the latest in fashion, nifty hacks on beauty, simple improvisations to upgrade home décor and more.

Announcing the new service, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “In today’s fast-paced and demanding lifestyle, there is a growing need amongst our women audience, to find holistic and convenient solutions that help manage their day-to-day challenges. Keeping this in mind, we have launched the ‘Women’s Active’ service with carefully selected content. We are confident that the new service will be well received on both the DishTV and D2H platforms.”

Omar Qureshi, CEO, FTC Talent Media & Entertainment said “The demographics have changed; with more and more women driving content consumer markets, influencing advertising and forcing content providers to think out of the box to keep them engaged. With the marriage of FTC Talent Media & Entertainment along with the outreach of DishTV & D2H, the four ‘E’s of cutting edge, targeted content have been addressed - Entertainment, Education, Empowerment, Engagement. FTC has always focussed on edutainment as a powerful means of targeted content creation and it stays true to owner/ promoter Suniel Shetty's vision of empowerment. Yes ‘Women’s Active’ will be just that. Stories of and for women.”

The ad-free service will be accessible on channel number 117 on both DishTV and D2H at just Rs.40 (plus taxes) - per month with a special introductory offer. Customers can give a missed call on 18003150117 for D2H and 18005680117 for DishTV to activate or learn more about the channel.



About Dish TV India Limited: Dish TV India Limited is India’s leading direct-to-home (DTH) Company and owns multiple individual brands like Dish TV, Zing and d2h under its umbrella. The company benefits from multiple satellite platforms including SES-8, GSAT15 and ST-2 and has a bandwidth capacity of 1134 MHz, the largest held by any DTH player in the country. Dish TV India Limited has on its platform more than 596 channels & services including 31 audio channels and 78 HD channels & services. The Company has a vast distribution network of over 3,100 distributors & around 303,000 dealers that span across 9,300 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call-centres that are spread across 22 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishtv.in

Kalyan Jewellers to expand footprint in Mumbai with new showrooms in Matunga and Lower Parel

 Brings tally of showrooms in Maharashtra to 11

Mumbai, 27th September, 2021: Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, today announced that it will be opening two new showrooms in Mumbai – one each at Matunga and High Street Phoenix, Lower Parel. To be inaugurated by the brand’s regional ambassadors - Pooja Sawant, Kinjal Rajpriya and Kalyani Priyadarshan - these showrooms will further expand Kalyan Jewellers’ footprint in Maharashtra to 11 locations. 

As part of the launch offer, customers at these showrooms will be able to maximise the value of their purchases with offers that includes up to 25% cashback on VA or making charges of gold jewellery with VA starting as low as Rs. 199/-. On diamond jewellery & precious and uncut stone jewellery, a 25% cashback & a 20% cashback on stone charges is also applicable. Cashbacks can be availed in the form of instantly redeemable vouchers, and these offers are valid until 30th November, 2021 at showrooms across India. Customers can also opt for the Gold Rate Protection plan, by paying 10% advance on their intended purchase value.

Talking about the new showroom launches, Mr. TS Kalyanaraman, Chairman and Managing Director – Kalyan Jewellers said, “The cultural diversity of Mumbai makes it one of the most interesting locations for our brand and being a partner to Mumbaikars’ various celebratory moments over the years has been an immense pleasure. Our two new showrooms add to our existing list of five stores across prime locations in Mumbai and are a reflection of our commitment to the city and its people. Through these showrooms, we will provide a safe, luxurious and curated shopping experience to our consumers and be a part of their moments of joy as the festive season dawns upon us.’’

With the festive and wedding seasons just around the corner, customers can add the Kalyan sparkle to their lives through the brand’s beautiful range of jewellery, right from the hyperlocal wedding jewellery line, Muhurat to the traditional Maharashtrian jewellery collection, Sankalp, and many more.

The jewellery retailed at Kalyan Jewellers are all BIS hallmarked, and go through multiple purity tests. Patrons will also receive the Kalyan Jewellers 4-Level Assurance Certificate which guarantees Purity, Free Lifetime Maintenance of ornaments, Detailed Product Information and Transparent Exchange and Buy-back policies. The certification is part of the brand’s commitment towards offering the very best to its loyalists. 

The showrooms will also stock Kalyan’s popular house brands such as Tejasvi (Polki jewellery), Mudhra (handcrafted antique jewellery), Nimah (Temple jewellery) and Glo (dancing diamonds). Other sections at the showroom include Ziah (Solitaire-like diamond jewellery), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Antara (wedding diamonds), Hera (daily wear diamonds) and Rang (precious stones jewellery).

For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

T&C Apply*

About Kalyan Jewellers:

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has 147 showrooms across India and the Middle East.

Ambrane signs the Bollywood Diva' Disha Patani' as its Brand Ambassador

Ambrane, one the largest Make in India, mobile accessories brand ropes in Bollywood Diva, Disha Patani as its brand ambassador in India. With the multifaceted & fashionable Disha coming onboard, Ambrane aims to strengthen its network among the millennials. Disha is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador.

 


Ambrane boasts a strong portfolio of high-quality products in India ranging from powerbank, audio, wearables and more. The products are designed to match the ever-evolving consumer lifestyle, offering a complete mobile solution to users at the most affordable price points. With the keen objective to attract the young generation with a relevant fashion-forward offering in line with the brand DNA of quality and technology, Ambrane is taking the next step in its journey.


Mr. Ashok Rajpal – CEO & Founder, Ambrane India said "We are thrilled to join hands with Disha Patani. A fashion icon and a powerhouse of talent, Disha’s vibrant, exciting and vivacious personality make for a perfect fit with the style and panache that Ambrane has become synonymous with. Disha is not only a style icon but also an inspiration to the youth. She has an incredible fan following, not just on-screen, but her influential presence on social media has captured the fellowship in millions. Her commitment to fitness and her love for dance, combined with her zesty personality, makes her an ideal choice for Ambrane.”


“Disha, with her very astounding performance, has carved a niche for herself in Bollywood. She is one of Bollywood’s leading stars and has received critical and popular acclaim for her style and work. It is her versatility that resonates with Ambrane's identity. Through this association, we aim to ignite a stronger narrative for the brand,” he further adds.


Speaking on the association, Disha Patani commented, “Ambrane has simplified my everyday routine. The gadgets help me stay powered and charged in style. I am in love with the very dynamic product range. I am excited to be associated with Ambrane and looking forward to this collaboration.”



This festive season, Ambrane shall announce its integrated campaign with Disha. The outreach shall include all the Digital platforms along with interesting outdoor executions & activations. The BTL campaign shall involve ambient advertising and retail activations.


Ambrane began its journey in 2012 and has a community of over 20 million users and still counting. The brand has been spearheading innovation in product ideas, balanced with supreme quality and advanced technology. Ambrane, through its robust consumer-centric approach, has grown manifold in 2020 despite the pandemic.

About Ambrane India:

Ambrane India has been at the forefront of technology since 2012. A pioneer in technology, with its PAN-India presence, through its wide network comprising of over 330+ service touch points. The aesthetically designed products at affordable prices help Ambrane enjoy a leading market share in many of its product


categories. With 330+ service centers pan India and online customer support infrastructure; seamless service support and customer satisfaction strengthens the core of Ambrane’s existence. Ambrane products are sold at all the leading online platforms such as Homeshop18, Flipkart, Snapdeal, Amazon, India times, Shop clues among others as well as at different retails stores like Reliance Digital, Metro, Digital Xpress, Best Price and many more.

Website – https://ambraneindia.com/

Josh Collaborates with Mzaalo to Enhance Content Engagement for its Users

Josh, India's Largest short-video app to partner with the gamified video platform Mzaalo.

Mumbai, Maharashtra, India

India's fastest-growing short-video creator app, Josh, has announced an exclusive partnership with Mzaalo, which is a blockchain-based online video streaming app in gamified entertainment. Josh is the first Indian short-video app to have tied up with Mzaalo, and the partnership will last for a year. With this deal, Josh's 115 million monthly active users will be able to access Mzaalo's exclusive content and also get a unique opportunity to engage with the brand.

Josh users will get a chance to engage with the Mzaalo app in a number of ways. If users will download Josh app and login to it, then they will be able to gain premium access to special features of Mzaalo like 'Bid n Win', 'Celeb Virtual Meet and Greet', etc. Mzaalo app rewards viewers for content consumption and Josh app users will be able to avail that through the video app.

Mzaalo's unique content

What's more, the Josh users will have access to Mzaalo's content in 10 Indian languages. The streaming app has a library of over 12,000 movies, original series, live TV, and more in the genres of comedy, drama, horror, romance, and action, for adults as well as kids.

Talking about the partnership, Umang Bedi, Co-Founder, Josh, said, "We constantly strive to deliver world-class, rich content experiences to our many million users on Josh and our partnership with Mzaalo is one such solid opportunity towards enabling them with an entertaining and rewarding experience. We have built Josh as a creator first, consumer-focused and content forward app, and this collaboration comes just at the right time helping us further design unique creative opportunities for our 115+ million userbase."

Vikram Tanna, COO Mzaalo, said about the partnership, "We are very excited to partner with Josh and provide the Mzaalo experience to Josh's over-100 million users. Our entertainment ecosystem democratises content access and values user's time and attention. The partnership enables us to broaden our digital footprint by providing a unified experience to users with premium content and rewards. Mzaalo and Josh's applications are both powered by cutting-edge technology. We are certain that this collaboration would be beneficial to both the platforms.”

About Mzaalo

Mzaalo is a gamified video platform and entertainment ecosystem secured by blockchain. Our media platform is built on trust and transparency for our stakeholders – users, content owners, and advertisers. Mzaalo’s innovative algorithm empowers users to earn rewards that can be spent on merchandise, digital goods, games, and charitable giving.

About Josh

Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million+ downloads. Josh is currently the fastest growing and most engaged short-video app in India with 115+ million MAUs (Monthly Active Users) and 56+ million DAUs (Daily Active Users).

Zee Digital is Striding towards the Top Position Amongst Internet Websites

Ranks 6th among top biggies, reaches 244 million unique visitors exhibiting excellence in digital content space grabbing 2nd position in (news/information category) ComScore

New Delhi, September 4, 2021: Zee Digital has started inching towards the top position amongst top internet websites like Amazon, google and Facebook by coming in the sixth position ahead of its several other Indian competitors. In the month of July 2021, India’s most diversified digital publishing group- Zee Digital achieved another milestone by reaching 244 million unique visitors maintaining its second position in the news and information category, as per Comscore.

Mr. Abhishek Nigam, Chief Operating Officer- Digital, Zee Media Corporation Limited said that the achievement is an affirmation of the quality content and the hard work put by the team at Zee Digital. “Every month we’re aiming for a new milestone. This would motivate our team further to keep pushing ourselves to achieve excellence. We would strive to better ourselves with content with widespread appeal and will continue to grow in the same manner,” He said.

Mr Nigam stated that overall the group has registered growth of 1.5 times between the months of January and July 2021. “The other digital assets of Zee Media, also have achieved extensive growth. India.com reported a Y-o-Y growth of 2.3 x, DNAIndia.com grew by 3.6x, Wionews.com grew by 3.7x and BollywoodLife.com grew by 2.9x contributing to Zee Digital’s growth,” he pointed out.

Further, in absolute terms, Zee News Hindi reached 75.8 million unique visitors, Zee News English reached 55.2 million, India.com reached 100.2 million and BollywwoodLife.com reached 27.1million mark.

Zee Digital comprises of 31 websites, 20 brands across 12 languages with viewers across digital replicas of the Zee Media’s 14 linear news channels along with websites such as India.com, BGR.in, BollywoodLife.com, TheHealthsite.com and CricketCountry.com

Registration opens for second DXB Snow Run, which takes place on Sept 17 in Ski Dubai

DUBAI – Following the huge success of the first DXB Snow Run, Dubai Sports Council and Majid Al Futtaim are back promising more thrills and chills when the second edition of the novel run takes place on the slopes of Ski Dubai at the Mall of the Emirates, in -4C, on September 17.

Registration for the 2nd DXB Snow Run is open now, and men and women of all nationalities – Emiratis, expatriates as well as tourists – aged 16 and above can participate. This year, the organisers have added a second 5km category to the original 3km Run, thus doubling the fun, and those interested can register through the official website of Dubai Sports Council, www.dubaisc.ae or the PremierOnline website (https://www.premieronline.com/event/dxb_snow_run_5567).

The inaugural DXB Snow Run, organised as part of Dubai Sports Council and Ski Dubai’s ‘DXB Snow Week’, attracted participants from 46 different nations, with a big number of them being Emiratis and tourists, and Buti Al Nuaimi of the UAE topped the timesheet in the men’s category, while Pia Hansske of Germany was fastest among the ladies.

The 2020 DXB Snow Run was the first such event to be staged in this part of the world, and most certainly, it was the world’s first snow running competition to take place in the summer, and that too in a desert.

Organised in the early weeks of the reopening of Dubai’s sports sector last summer, the 2020 DXB Snow Run took place with an all-encompassing sanitisation and physical distancing plan in place, alongside other precautionary measures.

To ensure guests can enjoy a comfortable experience with added peace of mind, Ski Dubai is exceeding the recommended health and safety guidelines.

The 2nd DXB Snow Run is being organised under the framework of Dubai Sports Council’s plan to popularise snow sports in Dubai, in cooperation with Ski Dubai, and provide all the necessary means for its growth and development, based on the Council’s desire to create a diverse sports environment, which caters to the needs of every members of Dubai’s community.

Under this framework, Ski Dubai has hosted a number of events recently, including the world’s first indoor edition of Red Bull Jump & Freeze on July 9 this year. It is going to be a busy venue this year with more than 10 events scheduled to take place at the venue, including national and international tournaments like the UAE Alpine Ski Championship, UAE National Ski and Snowboard Freestyle Championship and the 12th edition of Ice Warrior Challenge, which is one of the favourite events of the country’s obstacle-challenge enthusiasts.

Parle Agro signs on Varun Dhawan as National Brand Ambassador for SMOODH dairy

Rolls out quirky TVC with Dhawan in a dual role showcasing two flavours of SMOODH~

National, August 24, 2021: Parle Agro, the largest Indian beverage company has signed on mega-star and youth icon, Varun Dhawan as its national brand ambassador for its disruptive new dairy offering – SMOODH - a high quality and premium range of flavoured milk products. The immense popularity of the actor, deep-rooted in the hearts and minds of consumers across India will help maximize reach and awareness of the new product offering.


Parle Agro has released a fun and quirky new ad film for SMOODH featuring brand ambassador Varun Dhawan in a double role. With SMOODH available in two delicious flavors, Chocolate Milk and Toffee Caramel, the dual personality of Varun Dhawan represents the two flavors of SMOODH. In the fun film, audiences will get to see ‘Chocolate Varun’ and ‘Toffee Caramel Varun’ in a ‘smooth’ dance-off challenge in two different SMOODH worlds. The TVC reinforces SMOODH as a brand that clearly provides the benefits of drinking the delicious and wholesome milk based beverage as an alternate to less healthy options. Even the catchy ‘Ohhh sooo Smoodh’ jingle drives this message.

 


Commenting on the association, Varun Dhawan, the brand ambassador said, “I’ve had a long association with Parle Agro which makes me all the more excited to be a part of the launch for their new beverage, SMOODH. Being health-conscious is one of the key elements in my everyday busy schedule. SMOODH fits in perfectly as it works as the best alternative to calm my hunger-pangs.”


SMOODH is a high quality and premium range of flavoured milk products that is silky, wholesome and delicious. Made combining the finest quality ingredients and the goodness of milk, this drink is sure to become a new favorite of consumers across all age groups. It is the only flavoured milk beverage in the market in 85 ml Tetra Pak and priced at Rs. 10.


Watch Varun Dhawan play a double role in the new TVC for SMOODH in the link below:

YT link: https://www.youtube.com/watch?v=Azj-BARKXHQ




About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B-Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.

MS Dhoni Dons the Retro Jersey Look for Zed Black Agarbatti's Latest TVC

Conceptualized by Oberoi IBC & directed by Farah Khan, this integrated campaign aims to get India praying to the mantra #prarthnahogisweekar

New Delhi, Delhi, India

Former India Captain Mahendra Singh Dhoni’s picture in the retro Indian jersey took social media by storm early this month. As soon as it was shared on Instagram, the fans and followers couldn’t keep calm after watching the legendary wicketkeeper-batsman in the retro jersey. The wait is finally over.

Zed Black, one of India’s largest incense sticks manufacturer has launched its new campaign which will have their brand ambassador Captain Cool, MS Dhoni in a conversation with his audience reminiscing his demeanor and motivating approach towards youth of the country. Zed Black will soon unleash its biggest-ever lineup of star-studded brand commercials which are aimed at targeting consumers across the nation and giving Zed Black the opportunity to engage the youth for the cause of PrarthnaHogiSweekar. Along with the existing celebrity ambassador, Bollywood Superstar Hrithik Roshan for Manthan Dhoop, Zed Black will continue to emphasize its hold on the Indian agarbatti sphere. Conceptualized by Oberoi IBC, this integrated campaign for Zed Black 3-in-1 Agarbatti aims to get India praying to the mantra #prarthnahogisweekar.

Dhoni announced his retirement from international cricket on 15th August last year and since then his popularity around the world has not diminished. The boy from Ranchi, who made his ODI debut in 2004, who changed the face of Indian cricket with his calm demeanor, sharp understanding of the game, and astute leadership qualities is still reigning the hearts of cricket fans as the pictures in the retro jersey are spreading like wildfire.

Ankit Agrawal, Director & Partner, MDPH shares, "Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope & positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni's fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August."

Choreographer-filmmaker Farah Khan has directed Indian cricketer MS Dhoni for this commercial. The legend also got a new ‘faux-hawk’ cut which also became a topic of discussion on social media by celebrity hair stylist Aalim Hakim. Ace photographer Daboo Ratnani has wonderfully captured all of Dhoni's looks for the TVC campaign.

“It’s Zed Black’s journey of hope, success, prayers and innovation that drew me to the brand. To be the face of a brand that sends out a beautiful message like PrarthnaHogiSweekar, giving people hope and strengthening their beliefs is what resonated with me. Their new campaign is inspiring and motivating,” said MS Dhoni.

"Zed Black, has gone beyond just the advertising jingle, with the latest extension of its flagship ‘Prarthna Hogi Sweekar’ campaign being commissioned into mini-shorts indicating the thought that prayers will be answered. The new campaign with MS Dhoni has a moral underpinning that reflects the importance of family praying together, workplace worship, community prayers, the simple love of imparting the habit of praying amongst kids and love for the country," shared Anshul Agrawal, Director & Partner, MDPH.

Speaking on the TV Campaign & roping in MS Dhoni, Ad Film Director & MD, Oberoi IBC India Pvt. Ltd., Anand Oberoi said, "I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for PrarthnaHogiSweekar.”

Dhoni TVC Youtube Link:

www.youtube.com/watch?v=Wdt-KoHatVk.

Since its inception in 1992, Mysore Deep Perfumery House with, its flagship brand Zed Black 3-in-1 is amongst the key players in the organized agarbatti sector providing highest quality range of agarbatti, dhoopbatti, dhoop cones, dhoop sticks, essential oils, hawansamagri and more accounting to a vast range of over 1200 products. MDPH has extended its arm with enormous consumer reach in the Indian household with established brands like Zed Black 3 in 1, Manthan Dhoop&Dhoop Sticks, Manthan Sambrani Cups, Arij, Aarogyam Camphor, Zed Black Pineapple, GauvedSambrani Cups, Parfum, Panchdeep, Duva & more.

Today, its flagship brand Zed Black processes over three crore incense sticks, selling 15 lakh packs every day. The brand today is one of the top 3 agarbatti manufacturers in the country. The company also has set a strong global footprint with exports to 30+ countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia etc in 6 continents.

Azaad - India's First Rural Entertainment Channel Announces Exclusive Digital UnionShip with MX Player

Mumbai, Maharashtra, India

Amidst an explosion of incredible content and an ever-expanding, large, and diverse Indian Consumer base India’s First Premium Rural Entertainment Channel, Azaad and India’s leading entertainment super app MX player announce a strategic partnership to enable exponential growth and bring together the linear, rural, and digital worlds together. With the strong belief in the ‘power of engaged connections’ and the aspiration to meet its viewers at their doorstep, Azaad and MX Player are all set to reach out to the Indian diaspora with new stories embedded in the rural fabric and culture. Beginnen Media recently launched Azaad with its premise being ‘People First. Rural First’. MX Player, with its large and diverse audience of over 200 million monthly active users believes in ‘everytainment’ and caters to its audiences with varied entertainment palettes. This unique business move comes as a strategic content UnionShip for both brands. In an industry, where the norm is that of media conglomerates repurposing their linear content for their Over-the-top (OTT) platforms, this is the first partnership where two standalone entities have come together to leverage their strengths, create unique content, and reach wider audiences. Azaad will soon add to its repertoire original content, besides the syndicated content that is currently on air.

In recent years, OTT platforms and TV penetration had already begun changing the way the world consumed content. The pandemic and the resulting lockdowns accelerated that process manifold. According to a recent PwC report, India is currently the world’s fastest-growing OTT market and is set to become the sixth-largest around the globe by 2024. Providers with the most unified viewing and search experiences will see growth. In the post-COVID world, people will prioritize their spending which will result in more freely available and easily accessible models in the long term. OTT and television will not be competing mediums but will co-exist and enable in transition for family home audiences who enjoy cohesive viewing and also offer the same entertainment experiences to audiences to enjoy content on-the-go.

Beginnen Media’s Managing Director, Bharat Kumar Ranga, says, “The UnionShip with MX Player offers a seamless consumer experience on both mediums as we attempt to be innovators at the intersection of TV and digital. Azaad is for people with rural mindsets where people access entertainment on both TV and internet. We needed to find a right anchor that compliments Azaad on the internet. MX Player immediately aligned to our vision as we share a commonality of consumer centricity that will assist us with our expansion goals for Azaad and MX Player. MX valued our idea and intent and Azaad loved their youthfulness, vigour, hunger for growth and uncanny consumer centricity. For consumers, MX and Azaad will appear like one common platform. This reflects Beginnen Media’s entrepreneurial spirit and dedication to using our experience of innovation as the roadmap for propelling the industry forward to an all new way of doing business.”

Elaborating on the same, Karan Bedi – CEO, MX Group said, “In an industry first, this association will transcend traditional TV and digital OTT to drive synergies and foster growth for both players, by creating innovative new content and catering to a larger audience set. As a platform that can reach consumers at every touchpoint, this strategic partnership with Azaad is sure to entertain the masses and drive more engagement for both brands.”

Rachin Khanijo, Beginnen Media, Chief Marketing Officer adds, “We believe that this distinct UnionShip with MX Player will surely be the best manner in which two standalone brands together will unlock the power of TV and OTT in an integrated manner by leveraging synergies to reach and engage with maximum viewers. We have approached this association creatively as well as strategically to ensure that there’s a strong audience fit and have planned on scaling it with projected metrics of what TV and digital is expected to deliver – both at an attributed and holistic level.”

Mansi Shrivastav, SVP and Head – Content Acquisitions & Alliances, MX Player concluded saying, “This unique UnionShip compliments MX strategically - adding many hues of entertainment to our diverse content offering and bringing with it fresh, young, and new flavours reflecting the ethos of today's rural Indian fabric. With this distinctive slate, we are well poised to cater to every palette and are excited that this association with Beginnen Media's premium heartland entertainment channel Azaad will enhance viewership and aid market expansion.”

Stay tuned to this space to learn of the original content that will soon air on Azaad and stream for free on MX Player.

About Beginnen Media

Beginnen Media was launched in October 2019 and is headquartered in Mumbai. Beginnen, as the name suggests, is the German word for ‘Commencement of Something New’. The Vision of the organization is to pioneer a ‘People Specific’ range of products and services. It aspires to create total consumer experiences by connecting with them through powerful stories tailor-made for the rural mass and gradually be at every touchpoint that they are available at. The people-centric philosophy that defines Beginnen Media is a set of guiding principles to build long-lasting customer relationships. Its mission is to develop innovative, authentic, creative entertainment experiences and related multi-media products. Innovation is a strategic value at Beginnen Media and a fundamental part of its corporate culture. It believes in the power of collaboration and its core values include People Focus, Inclusion, Diversity, Empathy, Market Focus, and Accessibility.

About Azaad

The first offering from Beginnen Media is Azaad, India’s ‘FIRST Premium Hindi Entertainment Channel that will feature Content Exclusively for the ‘Rural Mindset’. Azaad is available on DD Free Dish and select Distribution Platform Operators (DPOs) in the heartland markets from May 2021 with the premise of being ‘People First. Rural First’. It features different genres of Drama, Action, Romance, as well as entertaining movies and Kids’ content.

Azaad is available on DD Free Dish Channel No 36.

Follow us:
Facebook: https://www.facebook.com/AzaadEkSoch
Twitter: https://twitter.com/AzaadEkSoch
Instagram: https://www.instagram.com/azaadeksoch/
YouTube: https://rb.gy/nxq1b5

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active Users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music, and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs. of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV, and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament-style slew of hyper-casual mobile games is now available across its Android and iOS apps. MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform with over 150m MAU that offers a wide variety of short-form content and creation tools across genres that is home to the largest number of 48Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

Web: https://www.mxplayer.in/

Follow us:
Facebook: www.facebook.com/mxplayer
Twitter: www.twitter.com/mxplayer
Instagram: www.instagram.com/mxplayer