Dubai set to take centrestage as India meet Pakistan in ICC T20 World Cup on Sunday

19 sports events will take place in Dubai this weekend, including the region’s first TieBreak Tens tennis tournament on Friday at Coca Cola Arena

DUBAI – The eyes of more than a billion cricket fans will be fixed on Dubai this weekend when neighbours and traditional rivals India and Pakstan square-off on Sunday in a Super 12 match of the ICC Men’s Twenty20 World Cup here at Dubai International Stadium.

India and Pakistan will take centre-stage a day after England, the reigning 50-over world champions, and West Indies, the reigning and two-time T20 World champions, get the Dubai-leg of the World Cup started on Saturday.

Tickets for the India and Pakistan match, which has become a rarity due to a halt in the bilateral cricketing ties between the two sides, have long been sold-out and organisers are expecting a never-seen-before atmosphere at the stadium.

The Dubai International Stadium, which hosted the final of the 2021 Indian Premier League on October 15, will host 12 matches of the ICC Men’s Twenty20 World Cup, including the final on November 14.

Tennis fans, meanwhile, can enjoy the exciting new format of their sport when the Tie Break Tens Dubai Presented by Zone takes place at the Coca Cola Arena on Friday. Fans will see world tennis’ top entertainers like Frenchman Gael Monfils, British No2 Dan Evans, US star Taylor Fritz, and German Dustin ‘Dreddie’ Brown compete for the prize purse of AED 500,000.

The Hamdan Sports Complex, meanwhile, is hosting the American Swimming Coaches Association’s first training course in the Middle East and North Africa region. The 1st ASCA Middle East Swimming Coaches Conference, which is taking place from October 20 to 25, is supported by Dubai Sports Council and organised under the patronage of UAE Swimming Federation.

The six-day conference, which is being described as the strongest and most important course for swimming trainers in the region, will cover all five levels of ASCA’s courses for swimming coaches. Chad Onken, ASCA’s Director of International Clinics and CEO and Co-Owner of Virginia-based Quest Swimming, will be sharing 20 years of experience at the conference and providing participants with his insights.

Hamdan Sports Complex will also host the Hamilton Aquatics Short Course championship on October 22-23. The championships will feature competitions in seven different age categories for male and female : Under-9, 10yrs, 11yrs, 12yrs, 13yrs, 14-15yrs and 16-Above.

The GEC Tech+ Championship 2021, the IT industry’s first corporate multi-sports challenge, will also continue this weekend, for its second week of competition. The Championship, which is seeking to challenge participating corporates to excel as a team, will see more than 3,000 participants compete in 15 different sports activities. The men will compete in football, Cricket, golf, tug of war, team building, athletics, cycling, swimming, badminton, table tennis, tennis, fitness challenge, bowling, volleyball, and basketball, while the women will compete in golf, tug of war, team building, athletic, cycling, swimming, badminton, table tennis, tennis, fitness challenge, bowling, volleyball, and basketball.

More than 1,000 runners are expected to take part in Friday’s Dubai Festival City Half Marathon, which offers participants four distances to choose from: 21.1km, 10km, 5km and 1km. Similar numbers of participants are also expected for the Grit+Tonic Triathlon, which takes place on Friday in Al Mamzar.

The World Corporate Champions Cup 2021, International Federation of Corporate Football’s global annual championship that brings together champion corporate teams from around the world, will take place at Inspiratus Sports District in Dubai Sports City, from October 22-24.

The other sports events taking place in Dubai this weekend are the Stryx Padel Tournament at Swiss International Scientific School in Al Jaddaf; Aqua Yoga, which requires participants to perform asanas in water, at India Club; the AED 25,000 UAE Badminton Tournament 2021, which is being organised jointly by The Racqueters badminton club and Cosmos Badminton Academy at the Towheed Iranian School on Meydan Road, Al Quoz 1; Bad’Oween 2021, the Badminton Halloween Challenge, which is taking place at the Phoenix Sports Academy in Al Quoz, the Emaar Marina Table Tennis Tournament on the Marina Promenade’s squash courts.

Erada Center for Treatment and Rehabilitation will celebrate World Mental Health Day with the Erada Cycling Race on Friday on Deira Island; Seven, the premium holistic facility in Al Quoz, will host a CrossFit Throwdown for ladies on Friday; Dubai Offshore sailing club will host Heat 1 of the 43ft Dubai Traditional Dhow Race on Saturday. The Salsa Boxing Night, meanwhile, will take place at Conrad Hotel on Saturday night.

Numero Uno launches its AW’21 Collection ‘RECONNECTED’ with Actor “Jim Sarbh”

As the season begins, a changeover of wardrobe becomes a must do. Numero Uno-India’s indigenously manufactured denim label this season satiates the appetite of the millennial, looking for something unique, expressive and youthful in its AW’21 Collection. In line with its creative vision, the brand embraces stylish outdoor casual wear styles creating a new urban uniform.

Themed as ‘Reconnected’ - The collection offers a new wave of design that breaks the rules of tradition and design codes and focuses on “Conscious Clarity” and “Adaptive” Spirit. A balanced amalgamation of fashion and functionality that compliments an analogy between youth and adult aesthetics, this latest AW’21 collection showcases an interesting blend of core, casuals, active wear and Espana.

The emotion of Reconnecting in person with humans and the outside is celebrated with a colour mix that is optimistic and reassuring. The collection comes in a plethora of colours, with a fresh mix of Pastels, Bright and Neutrals put together, exuding hope and happiness for this Autumn Winter. A retro sports influenced collection mixed with architectural precision, outdoor utility gear, geometric patterns, loungewear brings a whole new vibe to the styles. From different patterns and prints to Logo tees, Graphic sweatshirts to several new aged fabric blends; the collection employs a sundry of trendy and utilitarian outfits for men.

One of the new introductions to NU’s Fall Winter 2021 line is the coordinating sets. Sweatshirts designed to pair with Joggers in transeasonal colours designed for our N1 Active segment. The collection has an urban protective comfort with utilitarian details and aesthetics.

The key highlights of the collection are the sustainable line of denims consisting of waterless jeans created using advanced laundry tech involving use of Ozone, Laser & nature friendly chemicals & minimal water consumption & wastage , making these denims environment friendly. Further the collection comprises denims made from new age blended fabrics which are conscious as well as extremely comfortable to wear.

Speaking at the launch,Actor Jim Sarbh commented, “It feels great to launch Numero Uno's Autumn-Winter collection, which is one of the most admired jeanswear brands in the country. When it comes to choosing the right style of jeans, I always preach one rule that comfort is the key and Numero Uno's autumn collection is the most comforting and stylish at the same time. Their denim jackets are so cool and youthful that I have myself fallen for them and can’t stop myself from trying those pieces. The best thing about Numero Uno is, it’s a homegrown denim brand with the most international style and feel, truly impressive!”

ElatedMr. Jaiwant Singh Dhingra, Chief Business Development Officer, Numero Uno added, “Numero Uno is absolutely honoured and delighted to be associating with Jim Sarbh who’s one of the famous style icons amongst millennials. With him on board with us for our Autumn-Winter collection launch, we’re confident in our new designs that will break the rules of tradition and design codes. He’s definitely in sync with our AW collection values that focuses on ‘conscious clarity’ and ‘adaptive spirit”.

https://www.numerounojeanswear.com/
Numero Uno stores in Delhi/NCR, U.P, J &K, Punjab & more

About Numero Uno:

Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion Clothing Co., the Flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno Jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Recognized as a fashionable wardrobe brand, Numero Uno Jeanswear has been coveted many awards. Apart from its existing domestic operations, the brand is seriously looking at licensing arrangements in international markets. Today Numero Uno Jeanswear has leaped ahead and over a short period of time has matured to rub shoulders with International brands.

For more information visit: http://numerounojeanswear.com

Parle Agro redefines Boldness with new Brand Ambassador for B Fizz, Arjun Kapoor

 

National, October 07, 2021: ‘Be Bold, Be Brave’ is the motto of Parle Agro’s exhilarating malt flavoured fruit drink, B Fizz. A pioneer in India’s beverage category, the company has struck yet again with an edgy new ad campaign for B Fizz and rugged new face for the brand, Arjun Kapoor. Unveiling the new ambassador-drink duo, Parle Agro evokes a sense of fearlessness and boldness with B Fizz.

 

Launched in the midst of the pandemic last year, Parle Agro’s exciting addition to the sparkling fruit drink category, B Fizz has seen extraordinary success. As per secondary data research, within a year, B Fizz alone has led the growth of the malt flavoured fruit drink category by nearly 10 times on account of its ever increasing demand. Also, by disrupting the category due to its unique taste and price point of Rs. 10 for 160 ml SKU, Parle Agro has not only sold close to half a billion units in a year, but also became the fastest growing malt flavoured fruit drink brand in India.

 

“In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.” opined Nadia Chauhan, Joint Managing Director and CMO, Parle Agro. 

 

B Fizz is characterized as a dynamic drink for the bold, and for those who look for newer experiences and challenges. The unmistakable red and white packaging coupled with its unique taste appeals to consumers of all age groups and can be consumed at any time of the day. Whether it is Diwali, New Year’s, or a house party, B Fizz is the party-starter that will make you feel fearless but also won’t blur out memories you most cherish. The malt flavoured fruit drink offers a unique taste and fizz that is perfect for consumers who prefer non-alcoholic beverages.

 

Commenting on the campaign for B Fizz, Ms. Chauhan said, “Parle Agro takes pride in being a pioneering beverage brand that is not afraid to take risks to meet and exceed expectations of our customers. With B Fizz, we wanted to tap the audience that is bold, loves to take risks and seeks new experiences. In our latest ad for B Fizz, we have captured this very sentiment through the imagery which is bold and edgy.”

 

Speaking on appointing Arjun Kapoor as Ambassador, Ms. Chauhan said, “Arjun Kapoor is the perfect choice to represent the ‘bold’, ‘unique’ characteristics of B Fizz and we are elated to have him onboard as the ambassador for the brand. Just like Arjun’s personality, B Fizz too holds a strong distinct character that cannot be compared to another. The refreshing duo is sure to drive reach and build greater visibility for the brand and make B Fizz an easy pick for beverage consumers across India.”

                                                                                                       

Speaking on his association with Parle Agro, actor Arjun Kapoor said, “I’m thrilled to be representing a unique, bold and revolutionary drink like B Fizz. There are times when a brand’s ideologies and your own personality harmonize perfectly, and my association with B Fizz is simply that. Shooting for the ad was a great experience especially because the brand’s approach to advertising is so unique. I’m excited to be a part of Parle Agro’s vision for the brand and look forward to being part of their growth journey.”

 

                                                                                 

Please find below the link to Parle Agro’s new B Fizz TVC:

Youtube link: https://www.youtube.com/watch?v=aAsvY9TYEk0 

 

 

About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices.  This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.